Dems to Spend ‘7 Figures’ on Ethnic Media
Washington, DC – (By Richard Prince – Courtesy, Journal-isms / Oct 4, 2016 ) – The Democratic National Committee plans a “seven-figure” advertising blitz “to engage and energize communities of color across the country in the final stretch of the campaign,” the DNC announced on Monday, easing perennial concerns particularly among black media that they would not receive advertising dollars reflective of their loyalty to the Democratic ticket.
Benjamin F. Chavis Jr., executive director of the National Newspaper Publishers Association, told Journal-isms by telephone that about $400,000 worth of half-page ads would begin running in about 200 members of the black print press this week, including their online components. He said Donna Brazile, interim chair of the DNC, was instrumental in having the committee place the ads.
James L. Winston, president of the National Association of Black Owned Broadcasters, told NABOB members on Friday that “Burrell Communications Group, the African American advertising agency of the Hillary Clinton Campaign, is placing a special order for the Democratic National Committee on 40 NABOB radio stations during the month of October.”
“The DNC will also run ads on radio, print and digital outlets popular with Hispanic and Asian-American and Pacific Islander communities, with additional communities to be announced in the days ahead,” the DNC announcement said.
Telly Lovelace, national director for African American Initiatives & Urban Media for the Republican National Committee, gave Journal-isms this statement:
“Under Chairman [Reince] Priebus, the Republican National Committee continues its commitment to supporting minority owned newspapers.
“So far in the 2016 cycle, the RNC has secured advertising in several minority publications. We will continue to support minority-owned media throughout the remainder of this cycle and beyond.”
Meleiza Figueroa, press director for the Green Party, said by telephone that except for social media, “We haven’t been doing ad buys; we’ve been pushing for interviews and coverage.” Carla Howell, political director of the Libertarian Party, said her group would target “very limited advertising just to Libertarian audiences.”
The DNC announcement said, “The first radio ad going on air today, titled ‘Protecting the Progress,’ (audio) features First Lady Michelle Obama and will run on nationally syndicated African-American radio programs. The ad will lay out what’s at stake for voters in this election and encourage them to visit iwillvote.com to register to vote. . ” The ad emphasizes that only by electing Democrats can President Obama’s legacy be protected.
“The DNC contracted Burrell Communications Group, an African-American owned communications firm, to produce ‘Protecting the Progress’ and purchase the advertisements. ‘Protecting the Progress’ will air on nationally syndicated urban radio programs, including ‘The Steve Harvey Show,’ ‘The Tom Joyner Morning Show,’ ‘Keep Hope Alive with Rev. Jesse Jackson,’ ‘Keepin it Real with Rev. Al Sharpton,’ and ‘The DL Hughley Show.’
“In addition, the DNC contracted with MAP Wins, a Hispanic owned and operated media firm, to produce and purchase our advertisements on Hispanic radio and digital outlets. The first of these ads will begin airing this week on key Spanish language networks across the country including Univision, the Hispanic Radio Network, GLR Networks, and Latinos Unidos Online.”
Credit: Journal-isms – The leading news column on diversity issues in the news media.